A quiet way to remember.
Save gift ideas the moment they strike, remember every occasion, and share a wishlist of your own — all in one calm, private place. Free to use, built in the UK.
Giftwise is a private gift planner, built for the kind of person who spots something perfect for their mum in February and immediately forgets about it by the time her birthday comes round in October.
It does three things, and only three things:
- Tracks the people you buy gifts for — their birthdays, sizes, the things they like, the gift ideas you've had for them.
- Lets you keep your own wishlists — a private list of things you'd love, shareable with friends and family via a single link, no account required for them to view it.
- Reminds you before each occasion — so you have time to plan something better than a panic-buy on the way home from work.
Why it exists
Most gift apps want you to spend time inside them, browsing. Giftwise wants the opposite. The whole point is to set things up once, then have it work quietly in the background until the time comes.
The companion features — barcode scanning when you're out shopping, a questionnaire-driven gift discovery flow, a shared "vault" you can sync with a partner — are all there to make the planning itself faster, not to keep you hooked.
How it's different
Without an account, everything you save stays in your browser on your device. Create a free account and your data is stored securely so it syncs across your devices and powers shared wishlists — never sold, never used for ads. The only tracker on the site is our affiliate partner Impact, and it loads only if you accept it (see our Cookie Policy).
Built by an independent UK developer. Currency, retailers, occasions and tone are all UK-first — so a "Mother's Day" date is March, not May, and "the high street" means John Lewis, not Macy's.
Gift discovery blends hand-picked themed collections with thousands of real products from UK retailers — from Amazon to Awin partners like Waterstones, Debenhams, Hamleys and Goldsmiths — chosen to feel like a considered gift guide, not an endless search.
About the maker
Giftwise is built and operated by Coldharbour Tech Limited, a UK-registered software studio founded by Nicholas Morgan. Coldharbour Tech builds quiet, useful tools for people who care about doing things well — Giftwise is its first product.
The studio is small and independent, with no investors and no marketing department. Decisions are made carefully, with the user's interests first.
If you have feedback, questions, suggestions, or you've spotted a bug — please get in touch. Contact details here.
How Giftwise is funded
Giftwise is free to use, with a free tier that covers the everyday needs of most people. A premium tier (coming later) will offer extra features for users who want them. Either way, there will never be ads, sponsored content, or paid placements anywhere in the app.
When you click through to a UK retailer from a Giftwise gift suggestion, the link sometimes carries an affiliate tag — if you go on to buy something, the retailer pays a small commission at no extra cost to you. This helps support the project alongside the premium tier.
More detail on this is in the affiliate disclosure.